If a Brand is a perception about a person, product, service, place or event, then the perception we have about ourselves is our own brand, and combined with the perception we have about the external world, together form your life's brand. Would you say it's an inspirational brand? how are you expressing and communicating it?
Maybe we have an inspiring story to tell, and we decide to communicate it with the rest of the world through our brand (personal brand or company brand), our "marketing" efforts will achieve this and people could be inspired for a while, but what happens when people get a different message when they interact directly or indirectly with your brand?, these experiences will shape their long term perception, not what you tell them, and a new story will be told by them, a different story will be shared by them. This is why we should understand that our brand belongs to people too.
So how do we make our story to be present in people's mind in a regular basis?, the answer is simple, we must live our own story, we must breath it and be inspired ourselves by it, only then our actions and decisions will be coherent with our story, only then our story will touch every experience that our brand provides, and only then people will perceive an authentic and genuine brand.
Branding is the process to discovering your authentic story, your brand's essence and then building the identity that will reflect that. So we must start analizing our own perceptions, but most important our own beliefs before we can develop an inspiring brand, because our beliefs shape our perceptions that were shaped by our experiences. In the process we must, at least temporarily, let go beliefs that are limiting and exclusive oriented because they filter our perception. Instead we should adopt beliefs that are empowering and inclusive oriented, then do our own research and most important start experiencing them to decide for ourselves.
remain open minded, this is only information, you should find your own truth with experiences, please don't just believe what you see here and do your own research.
Fractals are present everywhere, they are never-ending patterns that are self-similar across different scales; look at nature, look at your body and you will find them. Fractals are also present in Time, through our life span and through History, this means that the conditions for an event that occured before are likely to happen again. Let's make an analogy with a classic video game where obstacles and challenges are repeated through a game level and when we complete it next level is more complex but in essence the challenges have the same structure. The information you will read next is about the Multiplayer Game of Evolution that we all are playing and how Evolutive Branding could help us to complete the present level. Evolution belief is optional but your participation may not.
Scientists believe that around 3.8 billion years ago the first living organism appears on Earth. All living creatures come from this single cell without nucleus. This type of cell is known as prokaryotic cell.
The cell membrane is a thin layer that separates the interior of the cell from the outside environment. Information from the interior and outside environment is received (perceived) through this membrane. Cell decisions are based on this information.
The greater the membrane surface the greater the information perceived.
Bacteria reproduced by cell division and mutated for 2 billion years. Most of this period was chaos and chances of survival only improve with more information.
In order to perceive more information cells organized themselves and collaborated to create a new organism with a larger membrane.
Around 2 billion years ago a new type of cell with nucleus was formed thanks to the simbiosis of bacteria. This type of cell is known as eukaryotic cell.
Now the eukaryotic cell membrane is a lot larger than individual bacteria membrane, the new organism by association can perceive more information from the environment than any other organism from the previous game level.
Remember that cell decisions are based on the information perceived from the environment and also between them.
Eukaryotic cells introduced a new kind of reproduction (sex), combining their genes for more variation. Cells mutated to a degree that they became different species between them.
At the end of this level cells collaborated again to create a new multicellular organism in order to expand their perception and start a new level.
Around 600 million years ago the first multicelullar player appeared, a community of trillions of cells from previous level.
Now the player's membrane is the nervous system, more information can be perceived thanks to cell specialization. Around 525 million years ago for the first time players are able to perceive visible light, before that all were blind. New senses are developed through this level. But the game got more complex when the human players appeared because now information has to pass through filters we call Beliefs. We decide what information is better for our game.
Through millions of years millions of player species appeared and dissapeared, players kept evolving with better information, but most of the level was survival.
Today we are living in a moment of Level 3 where collaboration is crucial to expand our perception and start acting as one big community.
Only when you have a Big Picture you understand it is not a survival game, it is a cooperative game, a massive multiplayer game. Where players exchange information, collect it through experiences, share it through stories and act upon it. The quality of their decisions are based on this information.
Game objective and rules can be obtained when we study the fractal patterns of Evolution. The progress is measured by the level of consciousness of their players, their level of awareness and perception.
When you analyze the spiral graphic on the right you see that every Level of the Game is a jump in Evolution. We also see that only when there's collaboration between players their perception evolves to receive more information from the Environment. An expanded perception is a consequence of collaboration. The only factor we can control is collaboration, not perception, and because Brands have massive reach Evolutive Branding can help players in the following ways:
1. Minimizing distortion of perception (disinformation) when Brands encourage empowering and inclusive (all players) beliefs and when Brands disencourage limiting and exclusive (only some or against players) beliefs. At the same time supporting open minded scientific research to study the global consciousness.
2. Creating Brands that develop and promote Systems and Industries where collaboration is favored instead of competition and where all players and their playground are treated as One Organism.
3. Creating and/or empowering Brands where profits aren't their final purpose but instead a resource for a higher purpose of developing a more balanced and loving community starting with the players inside the Brand's structure.
4. Enabling players all over the world to participate in the creation and collaboration of Evolutive Brands through all the Brands's life cycle and in every interaction with players.
5. Creating equality of opportunity where every player has access to the same information, where every player has the minimum necessities covered to get out of the "survival game" and start playing the "collaboration game" without restrictions of activity (as long as it doesn't affect negatively to other players) and without restriction on profits.
We talked about biology, evolution, games, collaboration, perception, beliefs and brands, what a weird combination you would say, but let's get even weirder because now quantum physics enters the equation. To understand better what you will read here please do your own research. Did you ever hear about the "double slit experiment"?, in this experiment scientists take electrons (very tiny pieces of matter) and shoot them one by one (thousands of times) through a thin plate pierced by two parallel slits, then the electrons form a pattern on the screen behind the plate. If there are two slits then the pattern projected should be similar, right? but the projection is more like a wave of probable distributions instead of only two visible patterns, that is not something would happen with larger objects. So scientists decided to place a "sensor" in each slit to record data and analize the "abnormality", and only when they did that they got only two patterns instead of a wave, if they stop
recording the information the wave pattern appears again, how is that possible?, the only difference in both behaviours is the act of "observation". This happens because when there's uncertainty in Energy observation (physical or not physical) there are more possibilities, if we record information with our senses (or equipment) whe are certain that there are few possibilities, once information enters our physical reality it should stay that way so information is coherent between all observers (players). When we see larger objects (e.g. a chair) there isn't uncertainty of the information we are perceiving (seeing the chair) but we can't be that certain of a single electron unless we use other "sensors", only then uncertainty is gone. The more players have a particular information, the more consistent it will stay in our reality. Now apply that to beliefs and brands, they are energy too, they are information we can't see, when many players have the same belief (same information) it materializes, so let's choose empowering collective beliefs; the same for brands, let's support brands that helps us Evolve.
Bygato is a Branding Agency based in La Paz, Bolivia. But more than that Bygato is a Cell specialized in Evolutive Branding collaborating inside the great organism of the Evolution Game.
We have our own Projects and apply all knowledge we believe can help ourselves and the community grow, collecting information through these entrepreneurial experiences so later we pass all this knowledge to your own Projects and keep learning from you as well. We believe that this cycle process elevates Branding education to a new level and combined with global collaboration tools the results can benefit more people than the involved.
In every project we start analizing our and your Beliefs in order to work only with the ones that benefit the community as a whole.
"to understand and value ourselves and other people, in order to empower authentic brands that inspire to evolve in spirit, mind and body"
In 2005 Franco (Gato) was working for an Audit Firm during the day and at nights he used to design custom made logos with people's names just for fun, then the logos were published together with an article related to the specific design, at that time there was a social network and blog platform called MSN Spaces, the blog got popular and people were asking their logos so they could use them as display pictures. Then one day some of the members of that network suggested Franco to start his own logo business, that's when Bygato.com started, the original idea was to sell t-shirts with customized logos on them, but the business never took off. Then one day a client appeared and asked for a logo for his business and suddenly Bygato was a graphic design business. That same year Franco realized that he could work and travel at the same time, so he was backpacking all over South America for almost one year. Back in Bolivia in 2007 he decides to start a team to expand the
range of services, but it wasn't until 2008 that he starts collaborating with Andrea, a friend from school, that year they decide to start a partnership and hire more people for programming and illustration. Andrea started learning design and applying her talent from years of acting in Theatre. In 2010 Franco and Andrea got married, and Bygato evolved to a Branding Agency instead of a Design Agency, our purpose also evolved through each year and a more balanced culture was born combining feminine and masculine visions. Andrea started to give Branding workshops applying her knowledge in Pedagogy and Coaching while Franco kept designing corporate identity but now he was more interested in UX and Interface design for new projects with the potential to become Evolutive Brands.
The only member that remains from the first team is Rayner, later came Milton, Alejandro and Toto. Since 2012 we started to work in our own projects and the team became more like a family, promoting personal growth and community oriented projects.
Axperiment's purpose is to empower the biggest possible number of human players in order to complete satisfatorily the level we all are playing in the Multiplayer Game of Evolution. And how do we do that? well first we should understand the Bigger Picture of Evolution and realize that we all are individual beings but at the same time one big community participating in a cooperative game and not a competitive one. Then together with millions of people around the world we create a Global Collaboratory of Evolutive Brands, both online and offline using game mechanics.
When a player has a project idea that has the potential to help, support, provide, entertain, educate or simply to inspire many people locally or globally, players all over the world start collaborating to create an Evolutive Brand based on the project idea, we all help with branding, funding, design, programming,
testing, promoting, giving feedback or just giving more ideas. The collaboration takes place not only at the beginning of the project but through the whole brand's life cycle and with all possible brand decisions and interactions. This whole process can be aplied also if an already established brand decides to become an Evolutive one.
When the Brand is auto-sustainable and reach maturity, half of it's profits return to Axperiment, then all players that collaborated in that particular Brand, together with the Brand's Creator, decide how to invest the money in the different local communities of the players that collaborated, the more players a local community has the more profits are allocated. The idea is to empower people from local communities to get out of the "survival game" having their most basic needs covered and then start participating in the "collaboration game" with their own ideas and/or their own skills and talents. All financial statements and decisions are displayed in real time in order to review the game progress. Do you wanna play?
Whether you live in a remote area of the planet or in a far away galaxy of the Universe, and you are reading this, then it means that you have an internet connection, so let's make contact and tell us your inspiring story.
It doesn't matter if you only have an idea, if you are just starting an entrepreneurship or if you are an already established brand. Together we can make reality your vision and start collaborating to a more loving community.